How does Google rank images?

If the text is embedded as images, we may process the images with OCR algorithms to extract the text. What happens with the images in PDF files? A: Currently the images are not indexed. In order for us to index your images, you should create HTML pages for them. To increase the likelihood of us returning your…

How does Google index PDF files?

PDFs in Google search results Q: Can Google index any type of PDF file? A: Generally we can index textual content (written in any language) from PDF files that use various kinds of character encodings, provided they’re not password protected or encrypted. The general rule of the thumb is that if you can copy and paste…

Noindex vs Nofollow vs robots.txt

What is noindex? This is a value accepted in the content attribute of a robots meta tag. This meta tag is an HTML element placed  in the head of a page and prevents search engines from including the page in search results (hence “no index”). Here is how it’s used alone:  <meta name=”robots” content=”noindex”> It…

Google Page Speed Recommendations

Enable Compression This is an easy to improve the speed of a webpage. The size of a page impacts the time it takes for the browser to download files. Enabling compression reduces that size  by using gzip (similar to zipping a folder on your computer so you can email it to someone). How to enable…

How to block sites that are scraping your content

X-Frame-Options The X-Frame-Options HTTP response header can be used to indicate whether or not a browser should be allowed to render a page in a <frame>, <iframe> or <object> .The X-Frame-Options header is described in RFC 7034. Using X-Frame-Options There are three possible values for X-Frame-Options: DENY The page cannot be displayed in a frame, regardless of the site attempting to…

The Hero’s Journey – Joseph Campbell, The Hero with a Thousand Faces

The Hero with a Thousand Faces (first published in 1949) is a seminal work of comparative mythology by Joseph Campbell. In this book, Campbell discusses his theory of the journey of the archetypal hero found in world mythologies. Campbell explores the theory that important myths from around the world which have survived for thousands of years all share a fundamental structure,…

Faceted Navigation

What is Faceted Navigation? Faceted navigation is when the navigation changes on a page based on the filtering options offered by the web site. This is often seen on large e-commerce sites that let you filter products by color, size, price, and other specifications. The ideal URL. In an ideal state, unique content would have only one accessible…