The Hero’s Journey – Joseph Campbell, The Hero with a Thousand Faces

The Hero with a Thousand Faces (first published in 1949) is a seminal work of comparative mythology by Joseph Campbell. In this book, Campbell discusses his theory of the journey of the archetypal hero found in world mythologies. Campbell explores the theory that important myths from around the world which have survived for thousands of years all share a fundamental structure,…

SEO Best Practices for International Content

Multi-regional and Multilingual Sites A multilingual website is any website that offers content in more than one language. A multi-regionalwebsite is one that explicitly targets users in different countries. Some sites are both multi-regional and multilingual (for example, a site might have different versions for the USA and for Canada, and both French and English versions of the Canadian content).…