Schema for eCommerce Websites

Types of Schema Markup

MicroData

RDFa

JSON-LD

See more here [link to detailed post about the difference between the three].

 

Examples:

Single product, multiple offers. https://www.blacksocks.com/us/en/funky-socks/funky-thirtysix

 

Resources:

  • About microdata for Google Shopping: https://support.google.com/merchants/answer/6069143?hl=en
  • Google Structured Data Testing Tool: https://developers.google.com/structured-data/testing-tool/
  • Product Schema: https://schema.org/Product
  • eCommerce SEO Schema Just Got a Lot More Granular – SEL: http://searchengineland.com/e-commerce-seo-using-schema-org-just-got-a-lot-more-granular-139236